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But then what? The ad specialty industry is, well, just that—another industry, separate from business forms. And, for many distributors, getting started can be tricky—especially when that means sourcing products in an industry that is all but closed to those outside of it.
Despite popular belief, ASI—the Advertising Specialty Institute—isn't the only source of product information, although it certainly is the oldest, the largest and probably the most well-known. Because of this, many distributors new to the industry turn to it.
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