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In the search for suppliers, Boucher also turned to DMIA, from which he was able to gather some information. Business forms manufacturers with promotional products divisions also provided a source for Boucher, as did the Internet and various industry trade publications.
Today, about 10 percent of Boucher's sales are ad specialties, and his expectation that that number will continue to grow is the driving force behind The Printing Press's current search for product sourcing information.
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