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Eventually, Breeger began subscribing to ASI, but only remained listed for one year. "It got us rolling, but once we had the information I didn't see the point of continuing the subscription," he admitted.
Today, about 7 percent of Coastal's $2.5 million in annual sales is ad specialties. "Once you find the major sources out there, they're more than happy to send you catalogs and give you the information you need," Breeger advised.
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