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In some cases static clings even do double duty. "A window glass manufacturer using a static cling warning label on its products is benefiting from logo reinforcement throughout the duration of the building construction project," observed Stoeck.
Applications Rule
As with any product, ensuring customer satisfaction with static clings begins with fully understanding the customer's objective. Rachael Gooch, customer service representative for Emerald City Labels, Redmond, Wash., cautioned that how the product will be used will determine the direction of the printing, the type of ink to be used and whether the product should be delivered to the customer on rolls or as singles.
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