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This, of course, cuts costs for materials and postage. And particularly with large mailings, the savings are significant "When dealing with groups like the Boy Scouts, you're talking about several hundreds of thousands of pieces," observed Stoeck. "The same would be true of post card mailers sent to members of the National Rifle Association (NRA) bearing the message 'We are NRA and we vote' or if colleges and universities were doing mailings to alumni."
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