Static Clings are Working Overtime
This, of course, cuts costs for materials and postage. And particularly with large mailings, the savings are significant "When dealing with groups like the Boy Scouts, you're talking about several hundreds of thousands of pieces," observed Stoeck. "The same would be true of post card mailers sent to members of the National Rifle Association (NRA) bearing the message 'We are NRA and we vote' or if colleges and universities were doing mailings to alumni."
However, Stoeck noted that because the static cling is technically an attachment, post offices throughout the U.S. vary as to whether the static cling can go through at a post card or letter weight. He suggested that distributors work with local mailing house to check their policy.
Also, Stoeck recommended taking samples to make sure it can run through the pre-sort equipment properly. "Especially if the product has been stored in a warehouse for awhile without proper humidity control, the potential for jamming can increase," he added.
From a 42x64˝ four-color promotional piece in an Arby's window to a 1⁄2˝ diameter specification notice on a pair of sunglasses, the convenience and versatility of static clings can benefit any industry. And Stoeck noted that applications exist in business some distributors may not typically associate with static cling sales.
"I've had distributors at trade shows tell me that they specialize in serving the banking industry and have no need for static clings," he said. Stoeck is quick to remind them that static clings are a perfect vehicle for advertising lower interest rates and other bank customer services. "Don't be afraid to ask," he encouraged, "it just may save that customer a trip to the local sign shop or quick printer."
In some cases static clings even do double duty. "A window glass manufacturer using a static cling warning label on its products is benefiting from logo reinforcement throughout the duration of the building construction project," observed Stoeck.