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She also noted that in some cases the static clings will be variable imaged, which means adding a pin feed and laying down a patch of ink so new ink from the imprinter will adhere. Unless specified, Gooch said it is standard procedure at Emerald City Labels to send the product out on rolls.
Stoeck explained that a roll would be convenient for a small oil changing station where it could be kept in a convenient location to give the mechanics quick and easy access. "However, if it's for a liquor store promotion, each location would only need one or two individually cut static clings for the windows," he continued.
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