Stir Up New Blends of Integrated Products
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Another attractive solution that seems to be on the rise comes in the form of a magnet. According to Albert, magnets built into a document offer a high perceived value that many customers are seeking. "We produced a direct mail, high-gloss brochure for a poison control center that incorporated a magnet bearing the center's 800 number," he said. Albert mentioned financial institutions advertising home equity loans as yet another idea.
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