Stir Up New Blends of Integrated Products
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Integrated Advice
Now that distributors are armed with ideas on what types of integrated products to sell and to whom, the question of how to go about selling them needs to be answered. Albert, who has been offering integrated cards and labels since 1988, said that pitching faster turnaround times, less spoilage, and long-run cost savings should convince buyers to reach into their pockets. "Sometimes, a client will look at the package deal and, especially with shorter runs, think that integrated solutions are too expensive," said Albert. "But, when one takes into consideration all of the benefits, these solutions are far less expensive than other options."
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