Stir Up New Blends of Integrated Products
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Dave Wandling, vice president of marketing for The Flesh Company, Parsons, Kan., has also experienced an increased demand for integrated form/magnet products, including sales to a benefits organization that wanted its VIP phone numbers to wind up on recipients' refrigerators.
But, distributors should not limit themselves to only the forms side of the business. Paul Curry, president of Printgraphics, Vandalia, Ohio, suggested that they also focus on the promotional side. Integrated products found in this category include dual, laminated cards, freezer-grade labels, scratch-off patches, clean liners for cards and labels, specially shaped die-cut cards and labels and peel-out cards revealing a scent.
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