Stir Up New Blends of Integrated Products
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Albert added that the more modern adhesives are still strong enough to keep cards and labels in place without causing jams when the documents they are attached to are run through laser printers—a feature for which integrated products are best known.
Mail, Magnets, Promos
Where else can distributors drum up new business for integrated products? Universities and associations are ideal places to start. John Osborne, CEO of Wichita, Kansas-based Midwest Single Source, revealed that both markets are big users of integrated cards. While it may be profitable to sell to larger associations equipped with headquarters, almost all universities provide enough volume to make the sale cost-efficient.
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