Stir Up New Blends of Integrated Products
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"We really encourage distributors to talk to an organization's marketing people," said Curry. "They should also call on sales management, but not purchasing and data processing staff," he added.
As far as additional markets that distributors should think about targeting, Curry recommended beginning with existing customers, while also investigating third-party administration groups, ambulance services, technical schools and community colleges. "Asking the Fed Ex driver where he does a lot of pick-ups is also a good idea," he concluded.
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