Mailer Madness
Before flooding mailboxes with direct mail pieces, research the needs of potential and existing prospects
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Herrin: E-mail has actually enhanced paper-based direct mail campaigns by becoming one more spoke in the relationship-building wheel. These two strategies can be brought together by using one as an invitation to communicate (the paper-based vehicle) and the other as the ongoing communications tool (e-mail).
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- Grant A. Johnson
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