Mailer Madness
Before flooding mailboxes with direct mail pieces, research the needs of potential and existing prospects
Facebook
Facebook
Twitter
Twitter
LinkedIn
LinkedIn
Email
Email
0 Comments
Comments
In the world of direct mail, what turns wasted revenue into fruitful corporate gains? Is it the message of the mailer? For example, will end-users be inclined to open a mailer that makes an appealing offer such as increased lines of credit? Or, will end-users succumb to a guilt tactic?
Upon writing this article, I personally received a direct mail piece from a reputable movie rental company urging me to “be a good friend” by passing along trial cards for the corporation’s services. Perhaps individuals will be inclined to open a personalized mailer instead. Add e-mails and climbing postal rates to the mix, and marketers are faced with difficult decisions.
0 Comments
View Comments
- People:
- Grant A. Johnson
Related Content
Comments