Mailer Madness
Before flooding mailboxes with direct mail pieces, research the needs of potential and existing prospects
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PP: Describe any new mailers or design aspects that your company is incorporating into its product line.
Johnson: Official-looking mailers are working judging by the amount in my mailbox. ... Oversized [pieces] can be very effective simply because the majority of mailers will design smaller [pieces] to save postage with the current rate increase. Thus, you will see fewer oversized pieces and they will stand out in mailboxes.
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- Grant A. Johnson
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