Mailer Madness
Before flooding mailboxes with direct mail pieces, research the needs of potential and existing prospects
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Nevertheless, a lot of companies continue to incorporate direct mail into their business strategies. According to an article published in The New York Times, the United States Postal Service (USPS) estimated that in 2006, marketers sent out more than 114 billion pieces of direct mail, including catalogs, credit card solicitations and coupons. But are these marketing
efforts showing worthwhile results?
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- People:
- Grant A. Johnson
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