Mailer Madness
Before flooding mailboxes with direct mail pieces, research the needs of potential and existing prospects
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To learn more about what end-users want in a direct mail campaign, Print Professional decided to compare and contrast the perspectives of two experts well-versed in the message and packaging of direct mail pieces:
• Grant A. Johnson, president / CEO of Brookfield, Wisconsin-based Johnson Direct, a full service marketing communications agency.
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- People:
- Grant A. Johnson
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