Mailer Madness
Before flooding mailboxes with direct mail pieces, research the needs of potential and existing prospects
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Many Americans have adopted the “I want it, and I want it now” mentality. Few individuals enjoy waiting the five- to seven-business day standard delivery time when expecting an important package. Until our order arrives, we run to our mailboxes with the same enthusiasm as a child on Christmas day. But before finding what we want, we often confront a mailbox overflowing with unsolicited pieces of direct mail, or what many consider “junk mail.”
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- Grant A. Johnson
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