The Perfect Couple?
The combination of direct mail and e-mail marketing can be an unbeatable strategy if put together correctly
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Ethan Boldt
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That explains the reasoning behind his company’s very recent decision to purchase the full-service online fundraising, advocacy and advertising company Donordigital. “We were trying to build an online capability in-house, and we have a few people who are engaged in this. But it’s not enough to meet the growing demands we’re facing from clients,” illustrated Warwick, who said he had three options: grow gradually within, hire a superstar and build it into a significant business or an acquisition.
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