The Perfect Couple?
The combination of direct mail and e-mail marketing can be an unbeatable strategy if put together correctly
By
Ethan Boldt
Facebook
Facebook
Twitter
Twitter
LinkedIn
LinkedIn
Email
Email
0 Comments
Comments
“It didn’t take very long to realize that the first two options weren’t very practical,” said Warwick. He recounted the advice from one of his firm’s board members, Sheeraz Haji, founding CEO of GetActive Software and later president of Convio—both successful eCRM software companies. “He said simply, ‘Go big, go fast.’ So it became relatively easy to settle on Donordigital,” remarked Warwick, who explained that this was actually a requisition, as Donordigital began as an internet services group for MWA and spun off in 1999.
0 Comments
View Comments
- People:
- Warwick
E
Ethan Boldt
Author's page
Related Content
Comments