The Perfect Couple?
The combination of direct mail and e-mail marketing can be an unbeatable strategy if put together correctly
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Ethan Boldt
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As a result, it’s becoming clearer by the second that direct mailers have to integrate with online marketers for their survival, and presently there are a lot of marketers who are scrambling to get up to speed.
Getting Them on the Same Page
Making a decision to no longer dwell in the direct mail silo and embrace online marketing is the first step (just as online marketers should take a good look at adding direct mail to their arsenal). “But it takes skills to migrate people from direct mail to online and vice versa. The online people don’t have direct mail skills or the resources to put the programs together. And the direct mail people don’t have the skills or the resources to implement [online programs],” described Warwick.
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Ethan Boldt
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