The Perfect Couple?
The combination of direct mail and e-mail marketing can be an unbeatable strategy if put together correctly
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Ethan Boldt
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Bloom is witnessing this across verticals, as clients are reducing their volumes in direct mail, reducing their direct mail tests in direct mail and flat-out shifting budgets from direct mail to online.
Much of this has occurred because many companies remain stuck with silo setups, with one group that runs the direct mail campaigns and another separate group that operates the e-mail campaigns.
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Ethan Boldt
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