The Perfect Couple?
The combination of direct mail and e-mail marketing can be an unbeatable strategy if put together correctly
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Ethan Boldt
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“Now you’re using the channels to their maximum effectiveness. It’s just great form. You’re making your company look like a well-oiled machine and really putting your best foot forward and offering consumers a tremendous convenience,” said Bloom.
This article, part one of a two-part series, originally appeared in the September 2008 issue of Inside Direct Mail, a sister publication of Print Professional.
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