The Perfect Couple?
The combination of direct mail and e-mail marketing can be an unbeatable strategy if put together correctly
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Ethan Boldt
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“It’s very rare those efforts are run by the same department. So acquisition is typically split by channel, and there’s a reason for that. The people [who] are running direct mail have been there for a very long time, but now you have this online acquisition engine that’s being run by a new generation, so you definitely have that cultural difference,” explained Bloom, who said the problem intensifies with each group using different metrics while both are looking for acquisitions to be credited to their groups.
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Ethan Boldt
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