Did You Hear?
The experts spill their secrets for sales success
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Joel Tardie
Director of Marketing, Presentation Folder Inc., Orange, Calif.
"When I have the luxury of working with clients who aren't concerned with cost, there really is no sales pitch or technique. I really just need to reassure them they chose a top-notch printer with unique ideas to make their brand look amazing on paper in ways another printer couldn't, or they could have imagined themselves. Samples get sales, and it usually only takes a few astounding, properly chosen pieces to gain respect and trust.
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Elise Hacking Carr
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Elise Hacking Carr is senior production editor for Print & Promo Marketing magazine, and managing editor for PRINTING United Journal.
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