Did You Hear?
The experts spill their secrets for sales success
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But I'm really selling two things: the product and the service. If the product is apples-to-apples with something cheaper, then service needs to be better. Quick responses, answering the phone and flexible turnaround are helpful. Thoughtful consideration of the best way to meet someone's needs is something I strive for, and pointing them to the right place [...] in cases [where] I'm not the best solution can ensure someone will want to come back."
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Elise Hacking Carr
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Elise Hacking Carr is senior production editor for Print & Promo Marketing magazine, and managing editor for PRINTING United Journal.
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