Did You Hear?
When working with a budget-conscious company, it's a different story. Knowing that cheap online options exist, they need to be addressed. So I show them something cheap, and then show them what I want them to buy. Printed pieces are tangible, so I always put samples in their hands. I let them feel the weight, the texture, the depth of the impression (I love embossing, foil and letterpress). Rarely am I able to make a difference in color quality a reason to choose me, so my game is mostly about stimulating tactile senses. 'Quality you can feel' might be a slogan I would endorse. Between specialty coatings and imprint techniques that are harder to shop online, I generally find that the budget-conscious customer will want to pay more for something different.