Did You Hear?
The experts spill their secrets for sales success
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Roger Buck
Director of Marketing, Flesh Co., St. Louis
"I prefer to identify a need or pain point so I'm not just a 'me too.' I also stay current with new technologies and use that knowledge to share, teach and educate clients, building my reputation, both personal and professional. I've learned to never assume my customers know everything that we do, so I try to remind them using an old tactic called the A.R.T. of selling: Ask a question, Remind them of a product we produce and Tell them 'thank you.' Finally, I make myself visible and available."
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Elise Hacking Carr
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Elise Hacking Carr is senior production editor for Print & Promo Marketing magazine, and managing editor for PRINTING United Journal.
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