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Wright reminded that every project is different.
"One size does not fit all," Wright said. "That's why they hire us as marketing experts and consultants—to evaluate the situation and provide solutions. As described above, the goal or effort drives strategy and tactics. Budgets, or more specifically budget restrictions, certainly play a role as well. Additionally, the audience may dictate the mediums used. For instance, if your client is the American Association of Retired Persons (AARP), I would not recommend social media as your primary vehicle."
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Melissa Busch
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