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Wright declared cross-media campaigns are not just for large companies.
"Campaigns can be designed for most budgets. It's important to remember that although cross-media marketing campaigns cost more than just a single channel marketing campaign, the potential ROI of a well executed project is also greater. The campaigns have a set-up cost for the dashboards, reporting and programming. The number of man hours required depends on the complexity of the project."
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Melissa Busch
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