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Terry added, the flexibility and ROI measurability of cross-media marketing makes it a smart investment for companies both large and small. Unlike mass media, cross-media campaigns are highly targeted, audience-of-one activities that can be as large or small as a company's budget allows. The technologies and tools required to execute and track a cross-media campaign have become more readily available and affordable. It's critical for all companies to partner with a marketing services provider that understands how to best leverage the power of every single element in a cross-media campaign to meet their short- and long-term goals."
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Melissa Busch
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