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Chris Wright, director of digital solutions for Freedom, Pennsylvania-headquartered MSP, agreed goals are important.
"If you are fortunate enough as a true partner to work directly with marketing executives (CMO, vice president of marketing, director of marketing), it is critically important to understand first and foremost the ultimate goal. What is the marketing executive, and ultimately the business, trying to achieve? Is the goal to sell 10,000 widgets? Is the goal to build brand awareness? Is the goal to find new customers? Is the goal to cross-sell to existing customers? Once you clearly understand the parameters of the goal and the manner in which success will be measured, you can begin to discuss a strategy and then tactics."
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Melissa Busch
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