"Printers come in many shapes and sizes, and each variation has its own challenges," she said. "Today, they need to be able to have conversations with their customers about using data-driven triggers to create more personalized and targeted content."
The multifaceted nature of the Internet has changed the landscape of the print industry over the past decade. Printers on board are finding great success with this powerful tool. "For those who have embraced it, an Internet-based model for business development, customer acquisition, bringing jobs on board and customer support can add efficiencies and grow customer satisfaction," McGrew stressed. "The big changes over the past decade are the number of ways that a customer can interact with a printer using the Internet."
- Companies:
- Eastman Kodak Co.
- People:
- Pat McGrew