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However, she cautioned that not every printer is in a position to dedicate an exorbitant amount of time to monitor activity on Twitter, update and acquire more fans on Facebook pages or participate in online forums. But that shouldn't necessarily deter printers from delving into this type of technology. "Like any new platform, it is a customer communication channel that requires some thought," McGrew said. "It takes time, effort and interest. But that doesn't mean that it should be avoided. On the contrary, social media lends itself to lurking, and that can be a good start."
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- Companies:
- Eastman Kodak Co.
- People:
- Pat McGrew
E
Elise Hacking Carr
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Elise Hacking Carr is senior production editor for Print & Promo Marketing magazine, and managing editor for PRINTING United Journal.
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