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And don't make the mistake of thinking social media is just another fad that will disappear. If anything, new forums and tools will surface and it will turn into a game of staying current and consequently on top. "Social media in some form is here to stay. The platforms will continue to evolve, but the conversation has begun. As in all things, the best defense is a well considered offense, so this is a good time to get educated," McGrew added.
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- Companies:
- Eastman Kodak Co.
- People:
- Pat McGrew
E
Elise Hacking Carr
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Elise Hacking Carr is senior production editor for Print & Promo Marketing magazine, and managing editor for PRINTING United Journal.
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