Printers also have to make sure they have something intelligent to contribute to the conversation online. Research a variety of print technologies "from offset to toner to inkjet, and the color management challenges each offers," she urged.
McGrew went on to say that it simply isn't enough to understand just how variable data printing works, for example. She offered the following tips and strategies for printers to consider: "For any printer, the first order of business should be to audit the current capabilities and assess them against their competitors with respect to the market they want to serve. What are the strengths and where is the work to be done? What processes are based on old requirements that have faded away with time, and what efficiencies can be gained by re-working the color management, workflow and other supply-chain issues? These are things any printer can do today."
- Companies:
- Eastman Kodak Co.
- People:
- Pat McGrew