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McGrew continued, "In essence, the Internet has provided the print industry with a great infrastructure. The challenge is to find ways to use that infrastructure to differentiate product offerings and grow market share."
Social media is another Internet-related tool causing quite the buzz. Think Facebook, Twitter and even MySpace (although the latter is losing momentum to the former). There also are more print-specific sites like CCC Today, Printer's Lounge and the forums on LinkedIn, according to McGrew.
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- Companies:
- Eastman Kodak Co.
- People:
- Pat McGrew
E
Elise Hacking Carr
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Elise Hacking Carr is senior production editor for Print & Promo Marketing magazine, and managing editor for PRINTING United Journal.
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