By
Sean Norris
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Even as many print operations shift to digital formats, the market for paper products has remained strong. There are a number of reasons for this, but two stand out. For one, print operations aren't necessarily being phased out, just scaled back. Most publishers still offer print editions of their magazines to accompany digital editions. More people are opting to e-file tax forms, but plenty still file on paper forms or want hard copies for their records. Direct mail remains integral to marketing communications. And so on.
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Sean Norris
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Sean Norris is editor-in-chief for Promo Marketing. Reach him at snorris@napco.com.
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