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Sean Norris
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This approach—integrating with and embracing digital media, rather than competing against it—runs counter to the "print is dead" narrative. Technology was supposed to sink the paper industry, but it's actually helped it to thrive. "We believe print will always be an important and indispensable method of communication," O'Connor said. "And we also believe that advances in technology will continue to enhance the relevancy of print, making it more exciting than ever."
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Sean Norris
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Sean Norris is editor-in-chief for Promo Marketing. Reach him at snorris@napco.com.
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