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Sean Norris
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For another, paper manufacturers are adapting to the shift. Mohawk last year introduced an augmented reality (AR) mobile app for adding interactive content to its printed materials, and the company offers a host of substrates specially designed for use with digital presses. And then there are the synthetic products. "In addition to a broad selection of fine paper brands, Mohawk also offers synthetic products designed to save printers time and money by reducing the need for costly and time-intensive lamination processes," O'Connor explained.
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Sean Norris
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Sean Norris is editor-in-chief for Promo Marketing. Reach him at snorris@napco.com.
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