Danger Ahead?
Though increasing in frequency, the threat of direct sales might be less than expected.
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“You already see many industries playing both sides of the fence,” Scott continued. “Amazon hosts sites that are competitive, Microsoft sells hardware and sells software to hardware companies, insurance companies offer services through brokers but also sell direct in some situations. Bringing it home, look how many companies have entered the [promotional products] industry for personalized products,” he said. “It wasn’t long ago Cutter & Buck [wouldn’t] sell to us, only to pro shops, Nike, Columbia Sportswear, the list goes on.” On the flip side, he mentioned how Nike allows consumers to buy personalized shoes, and how that business could easily lead to decorated apparel for companies.
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Michael Cornnell
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