Danger Ahead?
Though increasing in frequency, the threat of direct sales might be less than expected.
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“I don’t see a whole lot of direct supplier-to-customer selling in the promotional industry,” said Justin Zavadil, vice president of sales resource group at American Solutions for Business, Glenwood, Minn. “The industry is so large and there are so many customers, that it is very hard for a supplier to reach the amount of clients that they can through the distributor channel.”
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Michael Cornnell
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