Think Outside the Insurance Form
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Avery Dennison, Buffalo, N.Y., recently launched the Advantage All-in-One Business Response Document, which can benefit insurance companies wishing to cross sell and introduce new products and services, as well as retain and acquire customers.
Said Deb Ashton, marketing manager, "The product maximizes personalization and combines the key elements of a successful mail campaign in a single piece of media, including pressure-sensitive incentive labels, such as those used for return addresses; a response/reply card; an integrated business-reply envelope (helping to keep information confidential) and space for the sender's message."
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- People:
- Nino Cuttone
- Places:
- Wauconda, Illinois
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