Think Outside the Insurance Form
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End-users either utilize OEM (original equipment manufacturer) products, or what Cuttone refers to as alternative, generic products. If OEM or branded products are currently in use, distributors have an opportunity to educate prospects about the benefits of compatible alternative products, and propose a conversion that can save anywhere from 30 percent to 50 percent.
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- People:
- Nino Cuttone
- Places:
- Wauconda, Illinois
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