Think Outside the Insurance Form
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According to Cuttone, approximately two thirds of the business is still OEM, so there is tremendous potential for marketing alternative products. In addition, he pointed out that selling cycles are shorter than with business forms, and that the reorders are much more frequent. This creates opportunities for distributors to get in front of the customers more often and build relationships while introducing other products and services that they specialize in providing.
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- People:
- Nino Cuttone
- Places:
- Wauconda, Illinois
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