Think Outside the Insurance Form
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"Insurance companies eat toner cartridges like popcorn," said Cuttone. "They definitely fit the profile of the ideal prospect, which is any business that prints large volumes of repetitive material and requires huge amounts of information from forms and reports."
Distributors simply need to ask prospects basic sales questions and find out what type of equipment they have, what they use and how often. "It's a very easy sell," observed Cuttone. "Everyone has printers, and they already know what consumables they need."
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- People:
- Nino Cuttone
- Places:
- Wauconda, Illinois
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