Think Outside the Insurance Form
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Having all of the components together in one piece eliminates the risk of a service bureau mismatching the multiple pieces needed in traditional mailings. "With all of the information built into a single document, recipients are focused on the campaign message and are more likely to take action than if they had to rifle through a package looking for address labels," Ashton said.
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- People:
- Nino Cuttone
- Places:
- Wauconda, Illinois
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