Facebook
Facebook
Twitter
Twitter
LinkedIn
LinkedIn
Email
Email
0 Comments
Comments
He explained, "In years past, it used to be that if you owned the plates or negatives, you owned the customer. Now, if you own the digital file you own the customer. This fact holds true for variable data printing more than anything else. If you are technically superior to your competition; if you are proficient with multiple software programs; if you are building a brand that screams of your ability to work with difficult files, you will rebuild that folk tale and regain the loyal customer, just like [in] the old days."
0 Comments
View Comments
E
Melissa Busch
Author's page
Related Content
Comments