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In addition, Farquharson touched on some of the most common mistakes made by those in sales such as quitting too early and making very self-centered sales calls.
"They call and talk about printing and [how] 'my company can do this and here we do that,'" he emphasized. "Customers don't want to hear about that. They want solutions, they want to grow or increase their businesses."
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Melissa Busch
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