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So, how long does it take to land a new commercial printing customer—without the word-of-mouth clout? Duke said that it takes a lot longer for a new client. "Clients have to gain confidence with a new distributor," he said. "I suggest trying to get in there with a small job to get a feel for the customer's reaction. See how they pay and how they work." At first, typical print sales average a couple thousand dollars, he added, but it is not uncommon to do $50,000 and $100,000 jobs as well.
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- Companies:
- Whitlock Business Systems
- Places:
- Fairfield, N.J.
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